Tag Archives: Twitter

Accuracy should win

I wouldn’t want to be a journalist now with all the news being reported on social media and having to dig through it all to figure out what is correct and what it is not. If you end up relying on a piece of information that is incorrect your career may be over. That’s a lot of pressure to live up to.

ImageSocial media and breaking news first has led to a lot of inaccuracies. The responsibility relies on the person doing the posting. It was really interesting to see how advance Twitter’s search could be. I had no idea of the level it could go but that is a great resource for those hunting down correct information.

When it comes to the speed and accuracy debate, accuracy should win. Why would a brand want to be the first if it is in fact incorrect? They will then have that error tied to them as more news swirls. While I’ve not been in a situation to know what I would do, a brand could send an initial tweet about what they do know to be correct and say more details coming. Then more details could be released as they were to be found accurate.

If speed and accuracy are both important to an organization then they need to have the resources available to have all hands on deck when breaking news occurs. While you can’t plan for it to happen, you can have a plan in place and know who will play what role. That will create less scrambling and more people verifying facts and pushing out messages on social media in the time of breaking news.

While at the LPGA, I followed all of our golf industry media on Twitter and you could always see them trying to be the first to break a story. We would embargo news yet it would still break prior to our release going out. Waiting was not good enough. Once someone was out there with information they all would follow suit as fast as they could. No one wants to be left out even if that meant putting more time and information into a piece. It became about who could say it first on Twitter and I imagine it still is.

I don’t find unpublishing images to be unethical. I can see how a brand may not want to have the image remain on their social feeds, so they remove it. Case in point recently with Delta tweeting a World Cup score with a picture of a giraffe representing Ghana. I saw the image on Delta’s feed prior to it being deleted. Yes the image will forever live in the social space because nothing ever really dies, but at least the brand doesn’t have it on their page continuing to stare them in the face. It also keeps the original from further spiraling out of viral control.

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Social Media So Fast You’ll Freak

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To explain how well Jimmy John’s is at social media I could just fill this blog with screenshots of its posts and tweets. Since that won’t meet the 400 word requirement, let me explain to you why it is so good and show you evidence along the way.

ImageJimmy John’s tag line is subs so fast you’ll freak. I could say the same thing about its customer response time on Twitter. At the time I’m writing this, which is 9:00 p.m. ET, Jimmy John’s has replied to 66 people on Twitter today. It also retweeted seven tweets and included funny messages with them. I’d say that’s a pretty good day’s work for whoever is manning its Twitter account.

People tweet Jimmy John’s because they know someone will be there for them. It uses a tone that makes messages sound like they are coming from your best friend. A super excited, hyper best friend at that. The witty responses used are pure entertainment and really draw people in. Jimmy John’s has created a community where people want to share their love for the product and it does a great job highlighting it.

The lessons for other companies to learn from Jimmy John’s is to be human and engage your audience. Almost all of Jimmy John’s messaging on Twitter revolves around audience feedback. It is crowd sourcing for content without even asking for it.

ImageJimmy John’s uses a tone that is exciting and endearing. It doesn’t just respond with blanket statements. It crafts responses and puts effort into engaging back with its audience. Its audience can see they are important to the Jimmy John’s community and want to help spread the message about how great Jimmy John’s is. The messages that get personal responses with retweets are picked with care. I can tell that the tweets of the day are the best of the bunch and the ones that Jimmy John’s can have the most fun with.

One of the best examples I’ve found from Jimmy John’s is from a recent Twitter Q&A session it did. A college student asked Jimmy John’s for a menu board to make a beer pong table. I bet this student didn’t think that Jimmy John’s would actually just give her a beer pong table if she came to its office to pick it up. Jimmy John’s even had a sandwich and fun apparel waiting for her upon arrival. It’s all about customer experience for Jimmy John’s.

It’s not always positive with Jimmy John’s as I’ve lead you to believe so far. It takes the negative complaints with the positive. I saw plenty of tweets where Jimmy John’s was asking someone who tweeted a negative experience to send a direct message so it could take care of the issue. That’s another lesson companies can take away from this example. You can’t hide from the negative. If you embrace it, you can turn that negative into a positive.

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My one piece of advice for Jimmy John’s is don’t take the weekends off. Yes everyone needs a day off but I’m sure there’s someone who can man your Twitter account on the weekends to provide the same great entertainment and customer service being providing during the week.

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Don’t just check the box

No wonder I’ve never read thImagee terms and conditions for Facebook, Twitter or pretty much anything until today. My eyes are fried from long pages of small text that utilize words and phrases I don’t even understand.

That last sentence explains exactly why many don’t read the terms and conditions. It’s not much fun and you won’t walk away understanding much. They are in a legal language that many won’t comprehend on the first read. If you choose to read things over and over until you understand, you might never make it through the document. Some, including myself, turn a blind eye to the terms because we just don’t care or think that a company would hide something in there that might actually harm us. It’s not a great position to take but I’ve checked far too many boxes agreeing to turn back now and take a read.

I get that companies create these documents to cover their legal behinds but why can’t they figure out a way to be more user friendly. Make it so that someone might actually know what they are agreeing to when they check that little box. Companies probably make them this way so people won’t read them and know what is really going on.

My suggestion would be to make this area of social media sites interactive. Social media screams visual imagery these days, so why not take that approach. Make the text larger, streamline it into more understandable text and have a little more fun with it. Maybe they could have someone on video talking people through the different areas.

Parts of Facebook and Twitter’s terms and conditions did give examples which helped me understand different things. There were points when both would use images to help explain different areas. A complete redesign is needed though for more people to want to utilize these areas.

Like our lecture said, most of the terms are full of what you can’t do and not a lot about what the company is doing. I feel there is a lot being hidden. Facebook is very general and uses the word most far too often. If it isn’t all of something then what is happening to the rest Facebook?

Event Marketing and Social Media

Spa-1

All of the major social media channels are utilized by the International Spa Association. The ISPA posted a range of content on its Facebook, Twitter, Instagram, YouTube, Pinterest and blog platform prior to the International SPA Association 2013 Conference & Expo, during the event and a bit after the event. I could see the semblance of a strategy being utilized prior to the event to get people excited about attending. Blogs were written and photos were posted that focused on packing, arriving and setting up the event.

During the event, only Facebook, Twitter and Instagram were utilized. This is typical behavior because they are the platforms that can be posted to easily while on the expo floor. After the expo ended, there was little in the way of wrap up content.

FACEBOOK

Prior to the show, the ISPA made a lot of Facebook posts. It started even prior to the month of October. It was promoting booth numbers, conference guide, expo app etc. Within a week of the event blog posts were being promoted, Instagram photos were being shared, registration information highlighted and of course ticket promotions. There was only one sponsor message that I saw and it was made weeks prior to the event.

The ISPA shared a ton of information during the expo and I almost felt it was too much. A lot of its updates could’ve been consolidated or been used only on Twitter. Facebook isn’t a platform where people want to see a lot of posts in one day and it went overboard. There were 13 posts the first day. I think there was a lack of strategy for Facebook and the ISPA felt it had to post everything on this platform. The type of posts it was making centered on events they were hosting at the expo, silent auction information and award recipients.

Spa-6After the expo ended, the ISPA used Facebook to post a few wrap up messages. A few different tactics were utilized. One message focused on wishing people safe travels and it received the most comments post event. Another great post encouraged attendees to continue talking about the expo on Instagram using the event hashtag. Asking for engagement usually provides better results. It also thanked its sponsors with a general message.

My biggest complaint would be the lack of images. The only images being used were those fed in through Instagram. All of the other posts were texts and links and that is all very boring. That doesn’t spark engagement or draw attention. Photo galleries could’ve been created from events and booths that were participating in the expo. Those photos would’ve been shared by the companies featured for additional promotion. Hashtags were also only used through half of the posts. It wasn’t very consistent with the messaging.

TWITTER

Spa-7The messages being pushed out on Twitter were the same as Facebook. ISPA must’ve linked the two. The only addition to Twitter was retweets throughout each day. It did a great job of interacting that way. The posts consisted of event information, asking questions and promoting award winners. The only way a booth was promoted was through a retweet.

Prior to the expo, there were ticket messages, photos from Instagram and a lot of see your soon messages. I think reaching out to attendees was a real strength to get them excited to attend the expo and encourage them to spread the message.

The ISPA kept up the same tactic during the event. It utilized the hashtag consistently and asked questions. I wish there would’ve been more product and booth promotion. I’m not sure the companies that had booths got much out of the ISPA’s promotions, other than a few retweets.

After the event a few tweets were sent out by the ISPA. They were consistent with the messages also going up on Facebook. Hashtags were prominent to help continue to drive impressions around the event as it wrapped up.

INSTAGRAM

The ISPA utilized Instagram well. Prior to the show it focused on event planning, packing and set up. The pre-show photos received a lot more interaction than anything during the show. It was a great way to get attendees excited for what lied ahead. A big positive was it utilized the conference hashtag in each post and set it up so the photos automatically posted to Facebook and Twitter.

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I don’t think this platform was utilized very well during the show. Booths and products could’ve been highlighted in a way to send traffic to that booth. Most of what it focused on during the show was the silent auction, exercising and a final night party. Its offerings were slim and the content it had at its fingertips during the conference wasn’t utilized. A big opportunity was missed to urge others to use the same hashtag and share attendee photos. Also nothing has been posted since the show.

BLOG

Spa-3I felt the ISPA utilized its blog in a fun way before the show. It created two posts that focused on what to pack for the expo. This was great content that was promoted through most of its other social platforms. A week before the event, no other content was posted. I understand it would be hard to write a blog while busy at the event but posts could’ve been preplanned or it could’ve asked for guest bloggers to contribute.

PINTEREST

spa-5The ISPA’s Pinterest page hasn’t received much attention in regard to the Expo that was taking place. Two videos and two blogs were pinned to its page prior to the event but that was it. I don’t know that Pinterest is an easy platform to utilize for a live event but there could’ve been a few more ideas utilized. They could’ve pinned images of the resort where the expo was taking place or pinned the products being showcased at the expo. A bit more attention should be paid to this space moving forward.

YOUTUBE

When it comes to YouTube, ISPA isn’t doing much of anything. There was one video prior to the show that could be considered event promotion. It was a chairman’s update. It would’ve been very hard for ISPA to film videos at the conference, edit them and get them posted to YouTube. Maybe it utilized this year’s expo to gather new video feature content that it can use heading into 2014 and promoting the next expo.

IMC

In regard to integrated marketing communications, the ISPA carried consistent images and messaging across its social media platforms, website and blog. I found the magazine it creates called Pulse and an Exposure Guide that was an extension of its expo campaigns, contributing to IMC.

It maintained consistent images and messaging through social media by tying the platforms together. All Instagram images were pushed to Twitter and Facebook. The posts made to Facebook and Twitter were the same and most likely were only being made once but pushed to both platforms.

It also doesn’t do a great job of promoting other social media platforms from each other. The only platform I saw promoted from another area of social media was Instagram.

HIGHLIGHT

The highlight for me from all the posts was the way the ISPA promoted its initial planning blog posts throughout its social media platforms. It took its blog content and utilized it on Twitter, Facebook and Pinterest. It was content that attendees could benefit from.

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Content Creation for Disney’s Animal Kingdom

If I worked on Disney’s Animal Kingdom social media accounts, here are the type of posts I’d plan out for the month of December. My goal would be to continue to grow social media engagement during a time when people are overwhelmed and consumed by the holidays.

(If a photo is present it will be applied to both Facebook and Twitter.)

Sunday, December 1sr

mickeys-jingle-jungle-parade-00Facebook – Celebrate the Season – and Go Wild with Mickey’s Jingle Jungle Parade. This parade runs all month long at 3:45 p.m. each day. Let us put a little magic into your holiday season. https://disneyworld.disney.go.com/entertainment/animal-kingdom/mickey-jingle-jungle-parade/

Twitter – Tis the season for Mickey’s Jingle Jungle Parade. Don’t miss out at 3:45 pm each day. #AnimalKingdom #MickeyClaus https://disneyworld.disney.go.com/entertainment/animal-kingdom/mickey-jingle-jungle-parade/

maasai-mara-kenya-lion-yawn-2-bigMonday, December 2nd

Facebook – Do you have a case of the Mondays? It would be going a lot better if you were at Animal Kingdom. #NapTime #AnimalKingdom

Twitter – Our lion has a case of the Mondays too. #Rawr

Tuesday, December 3rd

maharajah-jungle-trek-00Facebook – It’s time for Trivia Tuesday! What animal do you think Disney Imagineers took to a meeting with executives to reassure them of the up-close excitement that was being designed for Animal Kingdom? #TriviaTuesday

Twitter – What animal was used to bring excitement to a meeting about building Animal Kingdom? Tweet us your answer. #TriviaTuesday #AnimalKingdom

Wednesday, December 4th

Disney-500-acre-Animal-Kingdom-Theme-Park-attractions-map-offering-Disneys-Fastpass-Service-Primeval-Whirl-Kilimanjaro-Safaris-DINOSAUR-Kali-River-Rapids-Expedition-EverestFacebook – Are you visiting the Animal Kingdom soon? Pre-plan your way around the park with this interactive map. https://disneyworld.disney.go.com/activities/animal-kingdom/map/

Twitter – Here’s the tool for you to pre-plan your trip around #AnimalKingdom. https://disneyworld.disney.go.com/activities/animal-kingdom/map/

Thursday, December 5th

Facebook – Throwback Thursday! Don’t you just love this baby elephant video from 1998. #TBT http://bit.ly/17szcd2

Twitter – Who can resist baby animals? Throwback Thursday is dedicated to this baby elephant from 1998. http://bit.ly/17szcd2 #TBT #AnimalKingdom

Friday, December 6th

dino-sue-00Facebook – Let your voice be heard. Tell us your favorite Animal Kingdom attraction in the comments below. #FridayFavs

Twitter – We want to know your favorite Animal Kingdom attraction. Tweet us back for a chance to be retweeted. #FridayFavs #AnimalKingdom

Saturday, December 7th

kilimanjaro-safaris-00Facebook – It’s a sunny day here at Animal Kingdom. Hit like if you wish you were here.

Twitter – Lots of activity happening at Animal Kingdom today. Share your photos and we’ll retweet the best. #AnimalKingdom #GreatWeekend


fe7fd34f2279dcd14373a86f5d3a3020Sunday, December 8th

Facebook – Here’s your motto for today. #KeepCalm #AnimalKingdom

Twitter – Retweet if this is your motto for today. #KeepCalm #AnimalKingdom


Monday, December 9th

its-tough-to-be-a-bug-00Facebook – Heading to Animal Kindgom this week? Learn how the FastPass+ works to save you some time and get you on all the rides you’re looking forward to. https://disneyworld.disney.go.com/faq/fast-pass-plus/

Twitter – All you need to know and more about the FastPass+. Put one to use this week at #AnimalKingdom https://disneyworld.disney.go.com/faq/fast-pass-plus/

Tuesday, December 10th

ak-overviewFacebook – It’s time again for Trivia Tuesday! It took how many years to turn an old cow pasture into Animal Kingdom? For a whopping $800 million dollars, it only took three years. #TriviaTuesday

Twitter – How many years did it take to build #AnimalKingdom? Let us know your answer for #TriviaTuesday.

7a44e6c30bd0392ce31494389122704d copyWednesday, December 11th

Facebook – These nails would look good on any attraction while at Animal kingdom. Anyone want to attempt these? http://www.pinterest.com/pin/469992911083702164/

Twitter – Amazing #NailArt that would look great for your Animal Kingdom visit. http://www.pinterest.com/pin/469992911083702164/

Thursday, December 12th

Facebook – Throwback Thurday! Let’s look back at a time lapse of what it took to build the Tree of Life. #AnimalKingdom #TBT http://bit.ly/17szv7x

Twitter – Throwback Thursday! The Tree of Life comes to life in this awesome time lapse video. #AnimalKingdom #TBT http://bit.ly/17szv7x

Friday, December 13th

pangani-forest-exploration-trail-00Facebook – Do you have a favorite animal you like to see when visiting Animal Kingdom? Let us know in the comments below. #FridayFavs

Twitter – For #FridayFavs tweet us your favorite animal at Animal Kingdom. Best ones get retweeted.

Saturday, December 14th

Facebook – If you’ve not been to Animal Kingdom watch this video to experience Expedition Everest. If you have ridden the ride, then relive the thrill.  http://www.youtube.com/watch?v=kImRVHvA4aw

Twitter – Feel the thrill of Expedition Everest. #AnimalKingdom http://www.youtube.com/watch?v=kImRVHvA4aw

15ddd1a8e808e7af4577b528e1b2c36cSunday, December 15th

Facebook – Like this post if you LOVE Disney’s Animal Kingdom. #ILoveAnimalKingdom

Twitter – Everybody loves Disney’s Animal Kindgom. Retweet to show us some of that love. #ILoveAnimalKingdom

Monday, December 16th

Facebook – Go behind-the-scenes at Animal Kingdom with this video of one of the gorillas visiting the hospital. http://youtu.be/Q_-yeWksmJc

Twitter – Our gorilla takes a trip to the hospital. Watch and see. #AnimalKingdom http://youtu.be/Q_-yeWksmJc

Tuesday, December 17th

affection-section-00Facebook – You know what day it is. It’s Trivia Tuesday! Approximately 1,000 animals live in Animal Kingdom, and more than 150 species have reproduced since the parks opening. #TriviaTuesday

Twitter – #TriviaTuesday is here again. How many animals live in #AnimalKingdom. We’ll let you know who has the closest guess.

Wednesday, December 18th

rainforest-cafe-animal-kingdom-00Facebook – Food is a theme park. Find out where you should be eating at Animal Kingdom long before you get here. #FeedMe http://www.pinterest.com/pin/469992911083728727/

Twitter – Who’s hungry? Find out what food is the best at Animal Kingdom. Let us know if you agree. #FeedMe #AnimalKingdom http://www.pinterest.com/pin/469992911083728727/

Thursday, December 19th

dak029838LARGEFacebook – Throwback Thursday! Animal Kingdom was opened on Earth Day on April 22, 1998. Here’s a photo from the opening celebration. #TBT

Twitter – Throwback Thursday! Do you remember what year Animal Kingdom opened? It was Earth Day in 1998. #TBT

Friday, December 20th

flame-tree-barbecue-00Facebook – Walking around Animal Kingdom all day can wear you out. Where do you like to stop and fuel up while in the park? Let us know in the comments below. #FridayFavs

Twitter – A theme park can wear you out but Animal Kingdom has great dining options for you to refuel. Which is your favorite? #FridayFavs

Saturday, December 21st

Facebook – You can’t resist an adorable baby giraffe video. Hit like if you think he’s cute. http://youtu.be/9xI_cVQ9cTA

Twitter – Everybody needs a baby giraffe in their life. Check out this adorableness. http://youtu.be/9xI_cVQ9cTA

8cf36cc267d3fb79a32b37cdee03fe31Sunday, December 22nd

Facebook – We want to give you a HAND for being such great fans of Disney’s Animal Kingdom.

Twitter – We are giving YOU our followers a hand for being the best. #BestFansEver

Monday, December 23rd

Facebook -Every little kid and some adults too, dream of being a Wilderness Explorer. http://bit.ly/12GgPSB

Twitter – A kid’s view of Animal Kingdom. http://bit.ly/12GgPSB

Tuesday, December 24th

wild-africa-trek-04Facebook – Trivia Tuesday! Ever wondered where all of your recycled containers go at Disney?  Well, quite a few milk jugs ended up in Animal Kingdom.  Through Disney’s “green” efforts, the benches in the park are made of the recycled material. Next time you take a seat at #AnimalKingdom. Think about what you’re sitting on. #TriviaTuesday

Twitter – Benches made out of recycled material. That’s what Disney and Animal Kingdom do best. #GoGreen #TriviaTuesday

Wednesday, December 25th

photopass-01Facebook – Make sure you leave Animal Kingdom with memories that will last a lifetime. Find out what our Photo Pass has to offer. https://disneyworld.disney.go.com/guest-services/photo-pass-service/

Twitter – Make memories that last a lifetime at Animal Kingdom. We’re here to help with Photo Pass https://disneyworld.disney.go.com/guest-services/photo-pass-service/

Thursday, December 26th

avatarkingdom_boats1998ww-500x332Facebook – Throwback Thursday! When Animal Kingdom first opened there was a River Boat ride. Due to technical issue it only stayed open a year. Take a look back at the ride and the issue it faced. #TBT http://thedisneyblog.com/2013/03/31/animal-kingdom-history-lesson-part-1-discovery-river-boats/

Twitter – Throwback Thursday! There’s a ride at Animal Kingdom that only lasted a year. Read more about it for #TBT. http://thedisneyblog.com/2013/03/31/animal-kingdom-history-lesson-part-1-discovery-river-boats/

Friday, December 27th

festival-of-the-lion-king-gallery00Facebook – The Animal Kingdom has great shows. Which one would you pick as your favorite? #FridayFavs

Twitter – Have you seen the shows at Animal Kingdom? Tell us your favorite and we’ll retweet the best. #FridayFavs

ca5a389c1dba307aa31f502c21fad34cSaturday, December 28th

Facebook – Only four days until New Year’s Eve. Why not enjoy one more thrill in 2013 by riding Expedition Everest. #AnimalKingdom #HappyNewYear

Twitter – End your 2013 in style by riding Expedition Everest at #AnimalKingdom #HappyNewYear

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Sunday, December 29th

Facebook – Good morning. We hope you have a bright and sunny day whether you are visiting Animal Kingdom or not.

Twitter – Rise and shine tweeters. We hope you have a bright and sunny day whether you are visiting Animal Kingdom or not.

409f0f3ae5451a0e61d8cbd2a49214c7Monday, December 30th

Facebook – Like this post if you plan on visiting Animal Kingdom in 2014. Share this post if it’ll be your first visit to the park. #1stTimer

Twitter – We hope your New Year’s Resolution includes visiting Animal Kingdom. Let us know if you will make 1st visit in 2014 #1stTimer #AnimalKingdom

Tuesday, December 31st

mickeys-jingle-jungle-parade-00Facebook – Today is the last day of 2013 but there are two more days to take part in Mickey’s Jingle Jungle Parade. Don’t miss out. http://bit.ly/17JQlku

Twitter – Only two chances left to watch the Mickey’s Jingle Jungle Parade. You don’t want to miss it. http://bit.ly/17JQlku

 
(Photo credit to http://disneyparks.disney.go.com/)

How do these brands rate on social media?

Consumers have a wide range of media channels where they can come in contact with a brand. For brands to be successful they need to utilize each platform based on one strategy called integrated marketing communication. The American Marketing Association stresses that to build brand equity consumers need to be delivered the right message at the right time in the right place. The IMC plan must have consistent messaging across all channels. Follow along as I take a look at three different brands and see if they are utilizing IMC and social media in an effective way.

KIA MOTORS AMERICA

ImageKia Motors America can be found in all the primary social media spaces. They are certainly putting an integrated marketing communications plan into action through advertising, emails, trade shows, social media etc. These are the social platforms I looked at for Kia: Facebook, Twitter, Instagram, Google+ and Pinterest. They use consistent imagery on all the platforms. The messaging is also consistent but it is tailored to the specific channel as well. The biggest difference I saw with Kia was their Google+ page didn’t utilize their red color scheme. I don’t know the limitations of Google+ to know if changing the color isn’t possible.

ImageKia does a great job updating content. Posts are published at least once a day on most channels. There weren’t many days that they missed and they kept the content to a minimum to not overload their followers. There’s not a hard rule about how often to post but it is important for each brand to figure out how much content their followers will tolerate. Socialbakers.com suggests that brands only post once a day on Facebook and shows that most top brands stick to that on average.

Kia is very good at incorporating hashtags across all of the social media platforms. Most of the hashtags pertain to specific content. The only consistent hashtags that I could find dealt with their specific car brands. I didn’t find that Kia linked its social channels to each other very well. On Facebook they had a tab for Instagram and Pinterest and that was all I could find.

CHILI’S GRILL & BAR

ImageChili’s Grill & Bar is a very popular chain restaurant. While I found them in all the main social media spaces, Facebook, Twitter, Instagram, Google+ and Pinterest, I’m not sure they understand how to utilize a fully integrated marketing communications plan. They lack the consistent messaging and imagery. Colors schemes and logos are consistent but different posts are happening in different places at different times. I wouldn’t say that their tactic is fatal but they should look at being more consistent and building a plan to talks about their brand in the same way.

ImageChili’s spends a lot of time focusing on Facebook and Twitter and doesn’t put a lot of time and effort into Instagram, Google+ and Pinterest. Posts on those last three channels weren’t made consistently. I’m not sure they’ve figured out the right kind of content for Instagram, Google+ or Pinterest. Their imaginative ideas are lacking. Hashtags are only used on their Twitter and Instagram posts and they aren’t being used for tracking purposes. The hashtags I saw were for entertainment instead of a measurement purpose. The only social platform that connected their followers to the other social media channels was Facebook. It had a tab for Twitter. Chili’s has a long way go in harnessing social media in the right way.

JACKSONVILLE JAGUARSImageThe Jacksonville Jaguars might not be having a great season but they are fully utilizing the benefits an IMC plan. They have a strong presence on Facebook, Twitter, Instagram, Google+ and Pinterest. I was disappointed to see that they had only switched two of their social media channels to show their pink Breast Cancer Awareness Month logo and the others still were utilizing their normal branding. Besides that all the messaging and imagery are consistent. I was pleasantly surprised by their level of strategy.

ImageThe Jaguars do a great job of keeping all of their social media channels up to date and you’ll see a few posts a day on each. Almost all of the posts coordinate so that their follows see a consistency no matter where they are consuming the information. Hashtags are used frequently and in the right ways. I find their content to be very creative and engaging.

Out of all three companies I researched, the Jaguars did the best at connecting their social channels. On Facebook they had a tab for Instagram as well as a Social League tab that held a social feed. Their Twitter background was utilized effectively by listing out their social channels.

If I had to assign a grade to each company Kia would be rated the highest at an A+ but the Jaguars aren’t far behind with a solid A. Unfortunately Chili’s did not impress me and they will get a C for their effort.