What is O.C.D Experience?
Justin Klosky founded the O.C.D. Experience in 2008 with a goal of helping people clear out their lives with organizational practices and disciplines. Klosky brings his own experience battling obsessive compulsive disorder to his company to help others organize their lives. The O.C.D. Experience wants to change people’s perceptions when they think of OCD. In the past six years, Klosky has grown his business immensely. He now operates organizational hubs in Los Angeles, New York City and Miami. Organizational products are being developed and an organizational guide book is launching in the near future called Organize & Create Discipline: An A-to-Z Guide to An Organized Existence. Klosky is a regular organizational expert on The Talk! and has appeared on Anderson Cooper’s daytime show Anderson. Many high-end clients, celebrities and Fortune 500 companies complete his client list.
The main strength of O.C.D. Experience is the clientele it has built up. It includes very powerful people where a recommendation goes a long way. The O.C.D. Experience has huge opportunities in front of it. A larger audience will be at its fingertips with the release of the new book and Klosky is featured regularly in mainstream media for added exposure.
The O.C.D. Experience has been targeting high-end clients and Fortune 500 companies as well as celebrities. With the book being launched and products being developed, the target audience will need to expand to include people who are looking for organizational tips but don’t have the same budget as celebrities.
Benefits of Integrated Marketing Communications Campaign
Creating a marketing campaign has become more involved now that there are so many communication channels from which to choose. Companies need to know their audiences and the best way to reach them. Once they know what areas to target, a message can be created and carried out consistently through all the communication channels. That’s the key to an integrated marketing communications campaign.
The American Marketing Association says, “The IMC goal is to deliver the right message to the right audience at the right time in the right place.”
Companies want their consumers to see a consistent message no matter where they are looking. Each platform is different and the post will have to be tailored for that channel and audience, but the message can remain consistent.
MultimediaMarketing.com says, “All of these communications tools work better if they work together in harmony rather than in isolation. Their sum is greater than their parts – providing they speak consistently with one voice all the time, every time.”
The IMC campaign goal I would recommend would be to continue down the path of making Klosky the face of the brand. When speaking with Klosky he expressed that he would like to inspire people. The messaging will be less about engaging with celebrities and more about making a difference in people’s daily lives.
The idea I have is to create a campaign called OCD Inspire 31. It relies mostly on an out of the box book tour and social media campaign. The goal is to inspire at least 31 different people at these events as they start the new year off on the right foot. You will take that inspiration, share it on social media and inspire so many more. The exact details of the campaign are described in the full project submitted to my professor.