My love for Pinterest runs deep. It was an easy selection this week to review its terms and conditions. I’m glad that Pinterest didn’t disappoint. Its policies were by far the most user friendly compared to Facebook and Twitter. It also wasn’t a dreadful read like the others were.
Pinterest made this area of its site more user friendly by breaking the policies up into sections with large headings. The font was a reasonable size. The biggest difference was that it included a box next to every section that gave the same description but in layman’s terms. The biggest turn off for reading these types of documents is that not many understand what they are reading.
Pinterest provided the required legalese but then helped the everyday person out by dumbing down the language into something we can all understand. Pinterest has a legal obligation to protect itself with binding language, but it did its users a favor by making a page that someone might actually want to read.
One thing I found surprising was Pinterest requires businesses to have a business profile and not a personal profile. I knew business accounts were available but I didn’t know it was mandated. Shhh don’t tell but I currently run a business account through a personal one. Maybe I need to look into changing that.
Pinterest operates with a copyright policy to protect itself. It’s become a lot easy to take another’s work and claim it as your own and Pinterest knows it has to combat that. It doesn’t want to come under fire for a user posting material they shouldn’t. I’m not sure Pinterest would be able monitor absolutely everything, so this policy and complaint process will help cover the company when copyright issues arise.
Another safeguard that Pinterest has to put in place is not making itself responsible if a questionable or inappropriate third-party site is linked from the platform. Again it boils down to not being able to monitor everything at the rate things are pinned.
Pinterest did a great job explaining how it uses the information it tracks for each user. I do find it a bit unethical that it can track the web pages I visit if that site has a Pinterest feature. But I do give them credit for offering up an option where that off-Pinterest data option can be turned off. The normal user that doesn’t read the terms won’t have any idea that Pinterest does this or that you can turn it off.
It doesn’t seem that the Pinterest terms cover as much as Facebook and Twitter. I did feel that it was lacking a bit in substance but I can’t quite pinpoint what it was missing.