This week’s reading on the Facebook graph search is very timely. I was just given access to the graph search on my Facebook page. While I haven’t found a good use for it yet, I think the research that was done with eye tracking is very accurate.
The heat map was a great way to show the amount of views each area received. It also made a lot of sense that images weren’t a great focal point like the text. If someone is searching for stuff on Facebook, the large image isn’t really necessary in a sense. The reading gave a great example about searching for local restaurants. The image isn’t a necessary part of the search. It made sense that participants eyes focused on the first few text areas as well as the right rail that contained a map.
I tried doing a search for LPGA in the graph search and other than being taken to the fan page, I wasn’t having much luck finding results. For this type of brand page, I’m not sure how much the graph search will have an impact. For local businesses, I can clearly see the use. The reading said that things like “Likes”, users sharing content etc. play a part in the search order listing. Do you think Facebook will start selling this top space like Google has?
Eye tracking is a very valuable tool and I really enjoyed reading the New Poynter research. This type of information is of extreme value to people who work in the digital space. It broke down how tablet users interact with news and where their eyes are drawn. This is all good information for someone like me who is in charge of our tablet website and iPad app.
I was pleased to hear that people prefer horizontal viewing on tablets and that the carousel version for presenting news was the most popular choice. We just launched new versions of our tablet website and iPad app and they both work very well in the horizontal position. They also utilize a scrolling news carousel to display news. Another tidbit that was helpful was that people got the most use out of a back button instead of a menu item. I might need to look more at our apps to see if a back button is prevalent compared to our menu navigation. For those of you who use tablets, did you find this research comparable to how you view your tablet and news?
This week’s readings have left me wanting a company to perform eye tracking research on the LPGA’s website and mobile devices. We’d most likely not have a budget for this type of thing, but a girl can dream. I will just have to do some more research on what other companies have found. Or maybe this is something we could crowdsource.