People come up with ingenious ideas everyday around the world. It makes perfect sense to utilize the internet as a way to find those people and share ideas. Companies can reduce their costs of having more employees to come up with all the ideas. They can turn to crowdsourcing to get an outsiders perspective at a much cheaper rate.
Our reading titled Rise of Crowdsourcing was a great introduction, as it detailed four sectors of crowdsourcing. They showed ways media can find photo and video content without paying a higher price for professionals. Companies like Procter & Gamble have extended their network of researchers to 1.5 million through external networks.
It is sad what crowdsourcing is doing to professional photographers who used to make more money on stock images. Their financial future is being affected by amateurs who cost a whole lot less. For companies it makes sense though. They can now complete projects they might not have been able to prior because the price of stock photographer can be bought much cheaper.
Through our readings and lecture this week, there has been a lot of talk about how crowdsourcing can change the world. Our reading titled Jamming for a Smarter Planet further reinforces this idea. The statistic presented that for 72 hours more than 2000 individuals from 40 countries “jammed” on key issues having to do with saving the planet. There are a lot of T shaped people in this world, so finding ways to bring them together to collaborate can only be a good thing.
Some are questioning crowdsourcing and the ability for regular people to come up with ideas that are better than a company’s researchers. Our last reading titled Value of Crowdsourcing touched on an idea generation contest to see how user ideas compared to internal company ideas. As the article went on I found myself cheering for the users. Why wouldn’t they compare? I loved the outcome that user ideas outperformed professional ideas in certain areas. It makes perfect sense that people who deal with a product a lot might have an idea on how to improve it or come up with an idea where that product might be lacking.
Questions to answer:
– Is there a way the company you work for could crowdsource?
– If you were able to participate in Jamming for a Smarter Planet, would you?
– Do you have a hobby or talent that you could use in the crowdsourcing arena?