For years I had a blackberry issued to me from my employer. That thing was useless at browsing the internet. The only use it served was checking email. The year that the LPGA launched its iPhone App is the year I was given an iPhone. How was I supposed to manage an app if I couldn’t access it? Even though this was years ago, I still remember the day I got it and how excited I was. I consulted all my friends for app recommendations and I went to work on filling my phone with all sorts of mobile goodness.
I don’t really know how I functioned without an iPhone for so many years. It seems like the options are endless for what it can do. I can talk on it, play games, search the internet, interact on social media and find my way around Sea World. I know that last one is a bit random, but today that’s what I did. I used Sea World’s app to get me around their amusement park. My favorite feature was the photo area where you could put fun frames on the pictures you were taking in the park.
What are your favorite apps? Not necessarily the ones you use the most but the ones you enjoy the most.
Our reading this week from Cisco rattled off some crazy statistics. None of them are too surprising. I think I did a double take when I read the word exabyte. I’ve never heard of that measurement, must be because it is so large. I’m interested in the mobile video traffic the most. In 2012, video was 51% of mobile traffic. I don’t watch that much video on my mobile phone but can understand that statistic with the popularity of YouTube and Netflix.
Do you watch a lot of video from your mobile device?
Another reason I’m interested in mobile video traffic is because this year when we relaunched all of the LPGA mobile platforms and a new feature was video content. I’m interested to see our fans’ reactions and the amount of engagement we get with videos on mobile.
I enjoyed reading about QR codes this week. While I understand how quick and easy they are to use, I just don’t feel they are that popular. I wish they were. I wish more people would catch on and utilize them. The article referred to a QR code as an offline hyperlink. That made total sense. Why wouldn’t you place them all over your marketing materials for an easy way to drive traffic back to your content?
What is everyone’s opinion on QR codes?