The Marketing Blue Print video was 20 minutes of nonstop information. That guy was excited. I felt I couldn’t keep up, so I took notes to review later. While I understood a lot of what he was saying, I’m left scratching my head a bit. It might take me awhile to grasp all that he presented. My key takeaways were that everything in business needs to be measured. He broke down how traffic, source, and content leads to conversions. I need to sit down and look at Google analytics with the notes from his video to fully understand how I can apply this.
I liked the HootSuite site the most, until I saw all those great tools are a part of a monthly subscription. They seem like a one stop shop for analyzing all areas of social media traffic. My view of HootSuite prior to this was that you could schedule tweets and posts. I didn’t know that analytics reporting was offered.
I’m not very familiar with the analytics that Facebook provides, so I thought I’d go take a look at the LPGA’s fan page. We have more than 60,000 fans, but it seems most posts are only seen by 10,000 or less. For the longest time I never saw anything in my news feed from the LPGA and I’m an administrator on the page. There was some hidden setting that was keeping the posts from showing up for me. I think Facebook has something in place to keep fan pages from appearing in our news feeds as much. Does anyone have any insight on this?
Facebook does provide a lot of detail to fan page administrators. It breaks down each post made and reports reach, number of engaged users, number of people talking about the post and its virality. This area allows you to sort data in many different ways, to see what posts were the most popular. Facebook will also breakdown the demographics of those who have liked the page. It goes even further to show you the demos of the people interacting with posts.
I wish Twitter would provide a similar analytics tool. It seems like I have to look to other companies to see what the analytics are for a Twitter account. For those classmates who track Twitter accounts, what analytics tools do you use?
The Mashable article on Digital Selves was spot on. Companies have to look at their audience through all areas of social media to get the full picture of one’s digital self. That can even include things like an Amazon wish list. The companies I interact with on Facebook, Twitter, Pinterest, Instagram and search are all pieces that make up my digital puzzle. To fully understand me, a company needs to look at the puzzle as a whole. What social channels make of your digital self?
Adobe and Google are making great strides to help people understand analytics. It does go way beyond likes and followers at this point. What’s the importance of a like on Facebook if no one is engaging with your content? Social media analytics help you tailor your content just like website analytics does. I like that Google is providing a free service for social engagement but it seems Adobe’s product might offer more with their hefty price tag.
I really like reading examples about how others have used social media. Our readings on the public mood in the UK and social CRM were two great reads. I feel like I can learn a lot from the UK Twitter example. The way they set up their article is how I should mirror my research proposal that is due towards the end of this semester. The article on social CRM and how banks are using social media was also good insight. It shows how all industries are affected by the influx in popularity of social media. Not even banks can ignore this. They too need to monitor social media postings and find ways to utilize this media to reach their customers and make conversions.