I’ve put together a few online surveys. We used an online tool called Zoomerang. Turns out Zoomerang is now Survey Monkey, so I have a little bit of past experience using this tool.
Survey Monkey’s website is pretty easy to use, even for those who haven’t created an online survey before. The feature I like the most is the reuse an existing survey option. Each year on lpga.com, we survey our fans. The main point of the survey is to collect demographic information. Our second objective is to learn about features of the site they like or find out what we could add to make the site better. Since we do the survey once a year, it’s easy to go in and replicate the previous year’s survey and make any changes we’d like to make for the current year. Have you ever taken a survey on a website you frequent?
While looking through other Survey Monkey options I found that you can use an expert survey template. This would come in really handy for someone who is new at making surveys. While someone might not be able to use it word for word, it certainly would be a great starting point.
In watching the Survey Monkey how to video, I learned they have a question database with more than 2000 popular questions you could ask. I think the hardest part about making a survey is phrasing the questions. That database makes for a great reference against what you’ve written out as your questions.
We have plenty of fans on lpga.com take our survey. The last one we conducted had 923 respondents. For a company that might not be able to gather the amount of responses they need, Survey Monkey lets you purchase target audiences. As long as you have the money to spend, you can seek out who you want to take your survey and Survey Monkey will assist the collection.
Survey Monkey has found a unique way to get people to take surveys. If you sign up on their website to take surveys, they will donate $0.50 to a charity of your choice and enter you into a $100 sweepstakes. I really liked this idea and am tempted to sign up to take some surveys so charities can benefit from my participation.
One gray area I’d like to uncover this week while we talk about surveys is survey length. Is there an industry standard? Has research been done on what length is most successful? At the LPGA, we stick to 20 questions or less. I’d like to know your opinion. What is an ideal survey length is to you?