Our first reading touched on search engine optimization a little more. All I could think at the time was what the Googlebot would look like if they turned it into a character. Looks like I’m not the only one. Check out the images in Google search. While you were reading did you try and picture it as well?
I really enjoyed the second reading on social reports. I deal a lot with analytics in my job. I’m usually too busy to explore all that Google Analytics has to offer. This report helped explain more areas I had not uncovered yet.
Social media is a key driver to content. It is important to analyze what social networking sites drive the most traffic for your business. While reading this report, I logged on to my company’s Google Analytics account to check out the social area. I found that one of our big traffic drivers is a site called Naver. I’d never heard of it but found out that it is a search engine in South Korea. That made complete sense, because at the LPGA we have many great players from South Korea and golf is very popular over there.
It’s important to know what social sites are driving the most traffic your way. Then you can tailor your attention in the right area based on the data you found. Another important area is what content is being shared by your users. Are the social share buttons on your site being utilized? Once you look at this report, you can get a sense of the type of content that is shared the most. Again this data takes out the guessing game and you can focus your attention on stuff that is more likely to get shared. Do you share a lot of content from websites after you’ve consumed something?
Our last two readings talked about two great tools. I do a weekly analytics report and can’t wait to try out Visual.ly. Numbers and excel documents can be so boring. I’m excited to jazz up the data so easily with a free tool. I also think WordPress incorporating a Google Analytics plugin was a smart move. I’m sure people looking to start a blog would pick WordPress for that tool alone.